Built for Clinics Ready to Scale Like a Business, Not Just Get Random Appointments
At Beauty Leads, we exist to solve a real problem in the aesthetics industry: Clinics invest in premium devices and advanced treatments... but have no system to consistently attract and retain the right clients, communicate their value, or close high-ticket sales.
We’re not here to “run ads” We’re here to help you turn your expertise into revenue through real strategy, performance marketing, and systems that scale.
Our Mission: Help Clinics Generate Predictable, Profitable Growth for Clinics Offering Premium Treatments
In a market flooded with price-driven competition, we position your clinic as the clear choice for discerning, high-value clients.
Our strategies eliminate the need for constant promotions and low-margin services, replacing them with scalable systems that drive revenue from high-ticket treatments.
The Origin Story – Why Beauty Leads Exists
Founded by Maria I. and Stephen, Beauty Leads was born from seeing the same struggle over and over:
MedSpas and aesthetic clinics were doing everything they were told: posting on Instagram, buying leads, running ads... but still feeling stuck.
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No clarity. No results. No consistency.
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We created Beauty Leads to be the solution: a growth partner that combines marketing, sales, automation, and positioning: customized for the aesthetic industry.
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Since then, we've helped clinics scale from past $100K+, fill their calendars with clients ready to invest, and position themselves as the premium clinic in their market.
Our Approach: One System, Two Paths to Success
Every clinic needs strategy. But not every clinic needs the same level of support. That’s why we built two core offers, each designed to deliver results, based on how you like to work and what your business needs.
The Clinic Accelerator (Consulting & Strategy)
Why We Created It:
Not every clinic is ready to hand over their marketing. Some have great team members, but no strategy, no structure, and no idea what actually moves the needle.
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We built the Clinic Accelerator for owners who want to lead growth internally, with expert guidance, templates, and accountability every step of the way.
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Who It’s For:
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Clinics with internal staff who can execute
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Teams ready to follow a proven framework
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Owners who want to learn what actually works and apply it
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Businesses looking for clarity, not chaos
Clinic Growth Lab (Done-For-You Execution)
Why We Created It:
Some clinics don’t have the bandwidth or the knowledge to figure it all out on their own. They want a team they can trust to deliver results and lead the strategy.
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We created Clinic Growth Lab for those clinics. It’s our full-service, done-for-you marketing engine built for scaling high-ticket services, fast.
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Who It’s For:
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Clinics with no internal marketing support
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Owners who want everything executed for them
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Businesses that have revenue potential but lack structure
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Teams ready to grow but stuck in day-to-day execution
CMO Package (Strategic Leadership for Industry Leaders)
Why We Created It:
As we began working with multi-location clinics and manufacturers, we saw a gap: they didn’t just need marketing, they needed CMO-level leadership to oversee strategy, positioning, and long-term growth.
This package is for businesses ready to expand at scale, enter new markets, and solidify their authority at the top of the industry.
Who It’s For:
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Multi-location clinics
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Regenerative medicine brands
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Device manufacturers and distributors
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CEOs looking for high-level marketing leadership without hiring in-house
Why Leading Clinics Choose Beauty Leads
Proven Success with High-Ticket Treatments
We know how to market and sell advanced treatments like Thread Lifts, Morpheus8, Vampire Facials, Hair Restoration, and Semaglutide... and we’ve done it successfully across competitive global markets
From marketing strategy to AI automation, paid media, and creative execution, you get a dedicated team working toward one outcome: growing your revenue.
A Team of Specialists Focused on Business Growth
Strategies That Produce Real Business Results
We measure success by profitability, not vanity metrics. Our focus is on helping you achieve consistent, sustainable growth through high-value client acquisition.
Meet the Experts Behind Your Clinic’s Growth
Marketing Strategy & Founder
Maria Isabel La Puente Valera
Maria develops and leads the overall marketing and growth strategy for your clinic.
She ensures your positioning, offers, and campaigns attract premium clients and drive sustainable revenue.
Her specialty is helping clinics scale to $100K+ months with advanced marketing frameworks and data-driven strategie
Growth Strategy & AI Systems
Stephen Herlihy
Meet Stephen, a seasoned professional with a knack for operations startups and CRM systems within the dynamic realm of marketing.
As a co-founder of Beauty-leads, he brings a wealth of expertise to the table, ensuring that every aspect of the business operates seamlessly.
With a passion for innovation and a keen eye for detail, Stephen is dedicated to driving success and fostering growth in the ever-evolving beauty industry.
Client Success Manager
AI-Powered CRM & Automation
Creative Direction & Paid Media Management
Valeria R.
Gissel I.
Julio Cesar
Valerie manages project execution, tracks campaign performance, and ensures every initiative stays on track. She works directly with your team to provide support and clear next steps for hitting growth targets.
Gissel designs and implements AI-driven lead follow-up systems and automations, keeping your sales pipeline active and improving conversion efficiency. Her work ensures no lead goes unnoticed and every opportunity is maximized.
Julio combines creative leadership with paid media expertise. He designs high-converting ad creatives and manages campaigns across Meta, Google, and TikTok, using AI-powered tools to continuously optimize for maximum ROI. Julio also oversees landing page strategy to ensure your traffic converts into qualified leads.
A Message from Our Founder, Maria Isabel
"I founded Beauty Leads after seeing too many clinics invest heavily in high-ticket devices and advanced treatments... only to struggle with consistent revenue.
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We have used every single method when advertising high ticket treatments: paid ads, organic content, email campaigns, SMS, AI agents, real agents, SEO...
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And that's how I know that it's not just about ads, it's not just about content... it's about having a SYSTEM that ties everything together.
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I love cosmetic treatments. I believe in investing in anti-aging procedures and that's why I know the psychology behind booking a treatment. And I lead with that in every campaign I design and every clinic I work with.
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Our goal is simple: deliver strategies that produce real, sustainable growth. "
